Head of Retention & Email Marketing

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Head of Retention & Email Marketing (REMOTE) and let’s impact billions together!

We are seeking a strategic and data-driven Head of Retention and Email Marketing to lead the vision, strategy, and execution of our customer retention efforts. This is a critical leadership role responsible for engaging our customer base, increasing loyalty, and maximizing customer lifetime value. You will own the entire customer lifecycle post-acquisition, building a multi-channel communication strategy that nurtures relationships and drives business growth. You will manage a talented team and collaborate across the organization to create a truly seamless and impactful customer journey.

Our Treats:

• Remote work. Whether it's your home office, a cozy cafe, or a scenic spot across the globe, you have the autonomy to choose your workspace.

• Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.

• Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.

• More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.

• Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.

• Personal development opportunities. Improve yourself through training online.

• Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.

• Achievement Bonus. We celebrate our company's successes by offering an annual bonus.

• Our company products. Get exclusive access to our health and wellness products.

• Flatwork culture. The chance to influence the company right from the start.

• Team spirit. Enjoy regular team-building activities and engaging online events.

• And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.

Bits of your job:

• Develop & Execute Retention Strategy: Architect and implement a comprehensive, multi-channel retention strategy across email, SMS, push notifications, and direct mail to nurture customer relationships and drive repeat business.

• Lead Campaign Management: Oversee the end-to-end management of all retention marketing campaigns, from strategic planning and content creation to deployment, A/B testing, and performance analysis.

• Champion Customer Lifecycle Marketing: Design and optimize automated customer journeys, triggered campaigns, and loyalty programs that enhance customer engagement and reduce churn.

• Leverage Data & Analytics: Own the analytics and reporting for all retention channels. Translate complex customer data into actionable insights to continuously optimize campaign performance, personalization, and ROI.

• Multi-Brand Portfolio Management: Strategically oversee and scale retention efforts across our growing portfolio of 13+ brands, ensuring brand consistency while tailoring strategies to unique customer segments.

• Drive Segmentation & Personalization: Champion advanced customer segmentation and personalization strategies to deliver targeted, relevant messaging that enhances the customer experience.

• Ensure Compliance & Deliverability: Oversee and optimize email deliverability, monitor spam rates and sender reputation, and ensure strict compliance with all US-based anti-spam laws and regulations (e.g., CAN-SPAM).

• Team Leadership & Mentorship: Lead, mentor, and develop a high-performing team of 7 marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.

• Cross-Functional Collaboration: Partner closely with Product, Sales, Creative, and Data teams to ensure a cohesive and consistent customer journey and to align on key business objectives.

• Industry Expertise: Serve as the internal subject matter expert on retention marketing, staying ahead of industry best practices, emerging trends, and new technologies.

• And other assigned tasks.