Once upon a time, elders were the wise ones that everyone admired and respected. We now live in a society where beauty and youth is the high-value ticket.  The proof is the $220 billion annual beauty product revenue.  But it’s more than that.  Your perceived age is also an indicator of your overall health status, especially in older people.  Studies show that changes in facial features, skin wrinkling, skin color homogeneity, lip size, and sag have all been linked to perceived age.

As our skin matures, we produce fewer molecules that trap water in the skin, and almost every layer of the dermis gets weaker.  Replenishing moisturizing factors helps keep your skin healthy-looking and radiant.  The delicate eye area is one of the first places where signs of aging begin to appear.  The skin around the eye area is extremely thin and becomes thinner with age. This area has very little underlying fat, losing its plumpness with age.  This loss makes your skin appear translucent (almost see-through), revealing fine bluish or reddish lines from the blood vessels beneath the skin.  Dryness also ages your skin by damaging the elasticity, which triggers an immune response causing swelling and lines from facial expressions.  This also leaves you highly susceptible to dark circles, puffiness, skin irritations, and crease lines.   

As you age, the tissue structures and muscles supporting your eyelids weaken and may start to sag.  The fat normally confined to the orbital area around the eye starts drooping.  And under-eye bags can accumulate fluid, making it appear puffy or swollen. 

So if you’re ready to turn back the hands of time and rejoin the youthful generation PURA’s INSTANT UNDER-EYE LIFT resolve those problems, by helping:

• Improve skin elasticity, skin structure, and resilience 
• Firm sagging, loose skin
• Plump up wrinkles, fine lines, and creases
• Lighten dark circles and spots 
• Repair damaged skin cells
• Regenerate new stem cell growth
• Tightens and shrinks sagging pores
• Reduce puffiness, swelling, bumps, and acne
• Soothe rough, scaly, dry, blotchy, redness, and irritations
• Provide rich hydration and emollients
• Enhance skin integrity and environmental barrier
• Combat cell and DNA damaging free radicals 
• Protect against UV radiation damage
• Provide intense cellular nutrition
• Soften and conditions skin feel
• Balance skin’s natural microbiome
• Clean and remove dead cells
• Removes impurities and detoxifies

• Dionized Water
  • Dionized Water – Pure Water = Moisture! We use highly purified water to ensure that no toxins, pollutants or microbes are present in our products. Deionization of water involves removing mineral ions that interfere with the product’s stability and performance.
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• Camellia Sinensis (Green Tea) Leaf Extract

  • Camellia Sinensis (Green Tea) Leaf Extract – Green Tea does wonders for beautifying your complexion! Rich in polyphenols that protect your skin against harmful UV radiation. It combats DNA damage, reduces swelling, irritation, and the formation of harmful free radicals.  Some flavonoids absorb UVB rays protecting your skin like a sunscreen.  Flavanols also prevent moisture loss, diminish sun-caused blotchy redness, improves roughness, scaling, and wrinkles.  It increases microcirculation for nutrient delivery, skin integrity, health, and radiance.  Green Tea helps rejuvenate your skin!

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• Vegetable Glycerin

  • Vegetable Glycerin – Glycerin regenerates skin! Glycerin stimulates new skin growth, improving skin thickness in the thinning eye area and reduces dark circles. As skin ages, the topmost layer loses aquaporin-3 (AQP3), resulting in dryness and loss of elasticity causing skin to sag.  AQP3 helps transport water/glycerol (glycerin) within the skin.  Glycerin restores AQP3 to aging skin and protects the moisture barrier drawing it up toward the skin’s surface where you want it.  This moisture improves skin’s elasticity plumping out lines, wrinkles, and creases.  A 2003 Denmark study demonstrated that glycerin restored elasticity and resilience to the skin after only 10 minutes from application.  A 1988 study published in the Journal of Dermatology stated that glycerin reduced redness and irritation reducing puffiness and swelling in the eye area.   Glycerin is your genie for baggy under-eye skin!

• Nannochloropsis Oculata Extract

  • Nannochloropsis Oculata Extract – This exotic marine alga enhances your complexion!  This marine microalga is packed with pigments, proteins, essential fatty acids, polysaccharides, vitamins, and minerals infusing your cells with intense nutrients.  Also contains zeaxanthin that inhibits tyrosinase enzymes that cause dark circles and spots.  The microalga’s bioactive ingredients fight blemishes, accelerates repair of damaged skin, and maintains moisture.  It inhibits hyperactive immunity-caused swelling, reducing skin irritations and protects from UV rays.   Its polysaccharides, especially ß-1,3-glucan, are powerful free-radical neutralizers, thereby providing anti-aging skin benefits.  The rich minerals of the ocean stimulate skin for a youthful look!

• Isoamyl Cocoate

  • Isoamyl Cocoate – Koo-koo for Cocoate!  This luxurious, natural emollient is derived from sugar beets and coconut oil.  It’s a very light liquid that absorbs quickly into the skin and has a non-oily skin feel.    Resulting in softer, silkier feel!

• Oleyl Erucate

  • Oleyl Erucate – A vegetable-based rich emollient that makes your skin feel nice and smooth!  It has excellent skin-softening and conditioning properties. OE forms a thin layer on the skin helping trap moisture within the skin cells and doesn’t let the skin dry out.  Fabulous for dry skin problems, keeping skin moist, and protected from environmental stressors.  It’s provides your skin with essential lipids without feeling greasy and gives your complexion a smooth plump feel!   

Once upon a time, elders were the wise ones that everyone admired and respected. We now live in a society where beauty and youth is the high-value ticket.  The proof is the $220 billion annual beauty product revenue.  But it’s more than that.  Your perceived age is also an indicator of your overall health status, especially in older people.  Studies show that changes in facial features, skin wrinkling, skin color homogeneity, lip size, and sag have all been linked to perceived age. As our skin matures, we produce fewer molecules that trap water in the skin, and almost every layer of the dermis gets weaker.  Replenishing moisturizing factors helps keep your skin healthy-looking and radiant.  The delicate eye area is one of the first places where signs of aging begin to appear.  The skin around the eye area is extremely thin and becomes thinner with age. This area has very little underlying fat, losing its plumpness with age.  This loss makes your skin appear translucent (almost see-through), revealing fine bluish or reddish lines from the blood vessels beneath the skin.  Dryness also ages your skin by damaging the elasticity, which triggers an immune response causing swelling and lines from facial expressions.  This also leaves you highly susceptible to dark circles, puffiness, skin irritations, and crease lines.    As you age, the tissue structures and muscles supporting your eyelids weaken and may start to sag.  The fat normally confined to the orbital area around the eye starts drooping.  And under-eye bags can accumulate fluid, making it appear puffy or swollen.